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June 16, 2008

Gay marriage ruling boosts firm that sells interchangeable figures for wedding cakes: The Costa Mesa company had problems selling the mix-and-match figurines before the court decision. Now orders are pouring in.

Not too long ago, Rena Puebla and Ellie Genuardi had a hard time getting distributors to carry their unique cake toppers -- porcelain-like figurines that interchange to make gay, straight and interracial couples.

When they pitched the figurines to home shopping networks, executives shot them down. Ditto mainstream stores. No one told them expressly why they wouldn't carry the decorations, but to the business partners who designed the diverse dolls, the message was clear.

"When we said 'You can interchange the figures,' they didn't like that," Puebla said.

Now, with gay marriage set to begin in California this week, the co-owners of Renellie feel somewhat vindicated. Almost immediately after the California Supreme Court approved same-sex nuptials, the orders started pouring in to the Costa Mesa business.

"We have been getting orders like you wouldn't believe," Puebla said. "I think this will be our best year."

The business was born of Puebla's own wedding disappointment. Several years ago she spent weeks searching fruitlessly for a cake topper for herself -- an African American woman -- and her fiance, a Japanese American man. In the end, they settled for a pair of white figures to top their cake.

Puebla and Genuardi designed their figurines to resemble black, Latino, Asian and white brides and grooms. Each figure stands alone, so they can be mixed and matched to form almost any kind of couple.

Recently, they added a woman in a tailored skirt as an alternative to the traditional white wedding gown. It has become a favorite for some lesbian couples, they said.

"We've had orders for two of the big traditional gowns, or two tailored skirts. Sometimes it's the traditional gown and the tailored dress," Genuardi said.

Late last week, Genuardi was rushing to prepare an overnight shipment for a gay wedding in Palm Springs.
Gay marriage ruling boosts firm that sells interchangeable figures ...
Los Angeles Times - CA,USA

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